Wednesday, January 04, 2006
Digital Prints: Retail vs. In Home
I think this story goes well with my previous entry about printing digital photos outside the home. Out of the home printing is rising because retail is coming down in price, and the printer manufacturers continue their strategy of trying to get their money back through overpriced inks. Add to this the fact manufacturers are locking consumers into OEM ink by using smart cartridges, it seems the Canons, Epsons, and HPs are working hard to push consumers away. The answer is simple: Charge a reasonable price for the printer and ink. If this reduces profits, augment with professional print services. HP has a head start with SnapFish.